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Media agencies Havas and Dentsu evolving to include diverse and sustainable sources
Two of the most prominent media agencies have updated their product offerings as part long-term commitments to make meaningful progress in reaching diverse audiences and promoting sustainability. With the launch... Read More
Gatorade CMO Kalen Thornton on ‘serving a broader aperture of athletes’
Ironically, the sports drink category wasn’t very competitive for a while. Gatorade is now a stronger competitor, has seen innovation in recent years and has a new player on its... Read More
Ad revenues surge at Alphabet, Apple and Microsoft
Silicon Valley is reaping all the benefits of a resurgent market for advertising, with revenues rising across the board as brands vie for a piece of the digital pie. Alphabet,... Read More
SEO Strategy: Beyond the Best Answer
You are invited to enter the race for position number. 1. We are not the drivers, except in this race. We are not the drivers. We are the racetrack. We... Read More
Havas’s Vanessa Romann on the hybrid future of work: ‘We will learn as we go’
If you work for a special agency, there’s still time to enter and be recognized for its great work and culture. You can apply here for an extension. You can... Read More
Tencent join forces with WPP to prevent isolated data silos for advertisers
Tencent and WPP are joining forces to help Chinese advertisers make the most of data-driven and artificial intelligence. They are coming together to ensure there won’t be any data silos... Read More