Pinterest enables product tagging and brand partnerships for creators

Pinterest offers help to creators looking to make their posts more commercially viable through paid partnerships and product tagging.

The new functionality was created to help brands get closer to their customers.

Money talks, but social media walks

  • Pinterest is making it easier for creators to monetize content. It allows both the tagging and purchase of Ideas Pins as well as brand partnerships with sponsored content.
  • The income streams are open to anyone with a business account, removing friction between the point of inspiration and a purchase decision by linking directly to in-stock items on the retailer’s website.
  • Pinterest promotes positive changes by empowering creators to grow their businesses and raising the profile brands and advertisers.
  • Beauty, fashion, and home improvement categories will likely see a huge increase in sales. Creators like Chaos by Ariel and Fall for DIY are quick to make their content shoppable.

Why not now?

  • Pinterest has experienced a surge of growth with 89% more users choosing to shop for products that are tagged as Ideas Pins over standalone Product Pins.
  • This platform is built on trust. 64% of users have placed their trust in it to provide honest ideas, products, and services.
  • Pinterest has a reputation for being able to find new products. 77% percent of weekly Pinners discover new brands through the platform.
  • The update also eases the process for existing creators to disclose paid relationships via a ‘paid partnership’ label that can be affixed to Ideas Pins.
  • Aya Kanai, head of content and creator partnerships, said: “PinterestThe place where creators with actionable and inspiring ideas are discovered. With this latest update, we’re empowering creators to reach millions of shoppers on the platform and monetize their work. Creators should be recognized for the inspiration they bring to their followers and the sales they drive to brands.
  • “Creators are central to our mission to bring everyone the inspiration to create a life they love, and we’ll continue working with them to build their businesses and find success on Pinterest.”

Phased rollout

  • All US and UK business accounts have access to the beta product tag tool. Other territories will be added in the coming months.
  • Paid partnerships are currently available for select partners in the US or UK, as well selected European and Latin American states.
  • Instagram, for example, has long supported paid partnerships that allow advertisers to purchase on their sites. influencer postsAdvertising as a form.

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