People on the Move, including changes at McDonald’s, Mediacorp and The Royal Mint

Another week brings another wave of senior appointments or departures at media companies, agencies, and brands. You can see our global roundup of who is moving where and why it matters below. Then, head over to our People on the Move hub for more information about who else has been moving up the career ladder.

Over the past seven days, we’ve seen changes at McDonald’s, Mediacorp and The Royal Mint.

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McDonald’s is announcing the creation of a new customer experience team to transform the way customers engage with the McDonald’s brand. Chris Kempczinski appointed ManuSteijaert to be the executive vice president, chief customer officer. Steijaert joins Kempczinski’s senior leadership team and will oversee this team, including the customer experience.

The Lego Group has announced that Isabel Graham will be joining the UK & Ireland division as head of marketing. Graham will oversee the execution of the marketing strategy. She brings with her almost 10 years of experience in the Lego Group.

Hootsuite has appointed Maggie Lower, former chief marketer at Cision, as the company’s new chief marketing officer. At Cision, she led the organization’s global brand and growth efforts up to and through the $450m acquisition of Brandwatch. In her role at Hootsuite, Lower will lead brand strategy and execution and help accelerate the company’s growth.

The Royal Mint has appointed Caroline Webb to its new chief marketing office. The appointment takes The Royal Mint’s executive team to 50/50 representation, led by Anne Jessopp who in 2018 became the company’s first female chief executive in 1,100 years. Webb will oversee brand, marketing and product strategy at The Royal Mint as the company continues its reinvention as a premium consumer brand – attracting new customers and expanding into overseas markets.


AmobeeNick Brien was appointed chief executive officer. Amobee is a media company that helps brands, media agencies, and media companies to unify audiences and optimize advertising results across all television, connected TV, social media, and digital media. It also helps them to increase customer growth. Amobee, a wholly owned subsidiary of Singtel is one of the most important communications technology companies in the globe.

Dentsu International has announced Fred Levron as its global chief creative officers. This executive role will see Levron leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide.

Duncan Milner has joined Edelman’s global creative leadership team as executive vice-president, executive creative director. In his new role, he’ll be reporting to global chief creative officer Judy John and operating as creative lead for Edelman’s Global Samsung account as well other tech clients out of the Los Angeles office.

Grey has appointed Nathan Gainford and Jonny Tennant-Price to the new role of joint managing directors in a boost to the agency’s leadership team.Jonny Tennant Price joins Grey from Droga5 London as group account director. Nathan Gainford was promoted from his previous role at Grey as managing partner.

Across the Pond is expanding to greater China with the appointment Li Wei, the managing director of the region. From her Shanghai base, Li Wei will boost Across the Pond’s creative reputation and business development in China as well as working in partnership with other agencies in the network. The agency was established in London, in 2009, and now has offices in San Francisco as well as Singapore.

Grey New York announced two top-level creative hires. Another in a series recent appointments of creative talent. Sara Worthington and Armando Flores have joined Grey’s flagship office as executive creative directors. They were most recently McCann New York’s group creative directors.

Mediacorp has appointed Doreen Neo, a former chief content officer, as its chief talent office to strengthen its talent development strategies and business strategies.Mediacorp’s talent management practices and oversight. Mediacorp also announced Virginia Lim as its chief content officer.


Footballco has hired Tom Brandhorst as its creative director to continue growing its football content and media business. Brandhorst worked as an editorial director at Copa90, where he was responsible for campaigns for Adidas, Puma and EA Sports. Brandhorst worked as a freelance director on projects for Mundial, Bullion, and after he left Copa90.