1. Don’t take it personally.
Jesus was well-liked. He had lots to offer, including free bread. The people followed because He was wise and inclusive; gentle and generous. They were often amazed by what He did and what He said.
Still, Christ had some hard things to say: “Whoever eats my flesh and drinks my blood remains in me, and I in them.” [John 6:56] One disciple said “this is hard teaching; who can accept it?” [John 6:60] The trouble was not with the teaching but with the person hearing it. Jesus explained to the twelve who remained that “no one can come to me unless the Father has enabled them.” [John 6:65]
If people are turned off by the truth, God has not spoken into their hearts yet. It’s not time, and only God knows when that time will come.